Chan Yi Jun
Every1 eats            
Because some1 cares ︎

TA: Working adults & Beneficiaries
Project: Final Year
Category: Branding

Showreel
Explanatory Video
Logo

Name Cards
Menu
Poster
Food Packaging
Food Redemption Note
Food Truck

Website
‘Every1 eats’ is a social enterprise food truck that provides nutritious bento meals for the working adult and advocates Pay-it-forward initiative to help the beneficiaries in Singapore.

Objectives:
To design and conceptualise a brand identity system for a food truck that advocates Pay-It-Forward initiative for some1 in need.

The visual identity was intrigued by the bento compartments and how every dish comes together and creates a sense of harmony.It is to represent how every '1' person can help someone in need & how every 1 meal matters.




Showreel 




How does the Pay-It-Forward works?




Logo Variations 











Food Packaging


A packaging for the customers with messages of the pay-it-forward serves
as an opportunity to spread the word of how a meal could help someone
in need. While the red packaging for the beneficiaries brings a warm message
to the person who redeems the free meal.




Poster





Menu

The poster is strategically placed around the CBD area to promote this bento truck service as well as the Pay-It-Forward initiative that can benefit some1 in need.







Name Cards





Food Redemption Note





Website





Food Truck




Email: chanyijunn@gmail.com


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© 2020 by Chan Yi Jun.