Owndays Lunar New Year Filter 2020             
Client: OWNDAYS Singapore 
Service: Social Media
Agency: Heilo

Instagram Game Filter
Instruction Guide
Social Media Post
Instagram Game Filter

OWNDAYS Singapore wanted to create an interactive game filter in celebration of the Lunar New Year 2020. The objective was to create a filter that can incorporate their spectacles together with a festive style while keeping the contemporary, professional brand style.

How to play? Players will tilt their head left/right according to the beat of the music as the packets and oranges falls down and hit the correct beats in order to score the points. At the end of the game, fireworks are displayed and a banner of greeting will appear as a greeting to the viewer and the player.

Static and gameplay demo posts were created to promote and introduce this game filter for the community to have fun during the festive season. 

© 2022 Chan Yi Jun