Objective: To create a new
brand identity system for
Pets Lovers Centre.
brand identity system for
Pets Lovers Centre.
Client: Pet Lovers Centre (PLC)
Project: Rebranding
Project: Rebranding
Brand Strategy: To retain customers
in the light of its competitions.
Brand Positioning: PLC allows young and caring adult pet lovers to feel that they are highly-valuable to PLC and with the aim to be recognized as the most passionate pet retailers that the pet lovers can always rely on for any assistance.
in the light of its competitions.
Brand Positioning: PLC allows young and caring adult pet lovers to feel that they are highly-valuable to PLC and with the aim to be recognized as the most passionate pet retailers that the pet lovers can always rely on for any assistance.
Brand Story: In PLC, we share our passion for animals with you and
being more than just your retailers because we treat the pets preciously just like you.
We are always improving ourselves
to provide better services and
products of a greater quality
for you and your pets.
being more than just your retailers because we treat the pets preciously just like you.
We are always improving ourselves
to provide better services and
products of a greater quality
for you and your pets.
Standee Banners
Wall Posters
Pamphlets
Brochures
Other Miscs
Website
The logo
The redesigned look of PLC’s logo creates a sense of balance and comfort to the eye. Whilethe typeface has changed to a serif font to seem more sincere and approachable.
Standee Banners
Wall Posters
Pamphlets
(Left): Pamphlets for the members only. (Right): Pamphlets for everyone.
Brochure
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Other Miscs
Website
The Process
