The Fundamental
Client: BButterfly
Agency: Delitier & Co.
Scope: Branding
Brand Identity
Brand Literature
Brand Collaterals
Website
Client: BButterfly
Agency: Delitier & Co.
Scope: Branding
Brand Identity
Brand Literature
Brand Collaterals
Website
BButterfly engaged us to develop a cohesive brand identity for The Fundamental, a new skincare line designed for time-starved Asian city dwellers seeking simplicity without compromise. Rooted in the philosophy “For Asians, By Asians,” the brand champions the idea of reconnecting with your bare skin—a return to honest, essential care in a world of overwhelming choices.
Our approach emphasized cultural relevance, minimalist design, and purposeful storytelling. From brand name, tagline, logo to packaging, every element was crafted to evoke clarity, calm, and quiet confidence. The result is a refined identity that speaks to modern consumers looking for skincare that’s intuitive, effective, and meaningfully made for them.
Our approach emphasized cultural relevance, minimalist design, and purposeful storytelling. From brand name, tagline, logo to packaging, every element was crafted to evoke clarity, calm, and quiet confidence. The result is a refined identity that speaks to modern consumers looking for skincare that’s intuitive, effective, and meaningfully made for them.
